American gays and lesbians represent about 10 percent of the travel industry, and surveys have shown that the community travels more, stays longer and spends more while on vacation (in general) than their heterosexual counterparts. From a tourism standpoint alone, it makes sense to highlight locations that might appeal to such a lucrative group of travelers. If you Google “gay travel”, you’ll find numerous web sites direct you to travel agencies that do just that.
Miami Beach has designated gay beaches, and I see how cities like Atlanta, with its thriving gay and lesbian community, would be considered friendly to gay travelers. But what makes a place “so gay”? Is it activities targeted to the homosexual population, the number of gays and lesbians living there, or the general attitude toward homosexuals among the population?
If you are gay or lesbian, would you seek a “so gay” locale? Does that designation mean anything or would such a label impact your travel plans?
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